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PRODUCT LAUNCH CAMPAIGN
“2017 Re-push” Relaunch of the BLANC EXPERT CUSHION Lancôme China with the Chinese Movie Star Zhou Dongyu.
In charge of Art Direction from the concept to post-production.
On the set, I worked closely with the Director and DOP to create the VFX and lighting we designed in pre-production.
We edited and post-produced the scenes internally at ZORBA Shanghai.
All the scenes has been shot in studio at Beijing in one single day, all environments and backgrounds are CG reconstitution.
Art Direction & Creative Producing
1/2
Lancôme aimed to promote their new all-day full and fresh coverage cushion.
Working with Zhou Dong You was a great experience. Her talent and professionalism gave us the opportunity to create some extra-shot we used. All the scenes we shot were amazing and it was a challenging to only choose few of them for the 30 seconds video.
We decided to prepare two sets: one for the video shooting, another one for the photo shooting. We were able to switch from one to another at anytime.
Zhou Dongyu for foundation Lancôme China./ 2017
Zhou Dongyu for foundation Lancôme China./ 2017
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